KOUGEI EXPO IN AICHI, one of the largest traditional craft fairs in Japan, will take place at Aichi Sky Expo in Tokoname, Aichi from 27th (Sat) to 29th (Mon) November. FREE entry. 

The venue will feature various special exhibitions, including displays/sales of traditional crafts from across Japan, demonstrations and workshops by artisans. And exhibits of works by young Aichi artisans and auctions of craftworks using traditional techniques. 
Don’t forget to look out for Aichi gourmet food and a range of stage events.

KOUGEI EXPO is an annual event organised by the Ministry of Economy, Trade and Industry (METI) since 1984 in November (Traditional Craft Products Month) to promote public understanding and appreciation of traditional crafts. 2021 will be Aichi first year in 35 years to host the event.

KOUGEI EXPO IN AICHI (The 38th Traditional Craft Products Month National Assembly)
Organisers: METI, Council on Promoting Traditional Craft Products Month, Association for the Promotion of Traditional Craft Industries, Japan Traditional Craftsmen Association, Council on Promoting Traditional Craft Products Month in Aichi Prefecture
Period: 27 (Sat) – 29 (Mon) November 2021 <3 days>
10.00 am – 5.00 pm *29th (Mon) until 4.00 pm
Venue: Aichi Sky Expo, Exhibition Hall A
Entrance fee: Free of charge

KOUGEI EXPO IN AICHI theme is 100 Years of Love, 1000 Years of Love.
The essence of KOUGEI [craft] having lived and breathed in the land for so long is like 100 years of users loving “things” and 1000 years of creators loving “things”; the sentimental and compassionate theme.

What are Traditional Crafts?
The term “Traditional Crafts” refers to those designated by the Law for the Promotion of Traditional Craft Industries (Densan Law). “Traditional” means that “the main raw materials, techniques and methods distinctive of the craft handed down to today. Items preserving the craft characteristics while improving it to fit the industrial environment and the time demands”. By the law, a “traditional craft” must have the following requirements.

1. The article must be used mainly in everyday life
2. The article must be primarily manufactured by hand
3. The article must preserve the traditional techniques
4. The article’s materials must be the traditionally used ones
5. The article must form a specific regional production centre

As of January 2021, there are 236 “traditional crafts” designated by METI throughout Japan (15 in Aichi Prefecture).

KOUGEI EXPO IN AICHI (The 38th Traditional Craft Products Month National Assembly)

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