Japanese soft drinks are gaining popularity worldwide with exports increasing at a steady pace. This also includes exports of Halal-certified beverages to the Muslim countries, which are also on the rise. Among them, Marumatsu Co., Ltd., a Japanese citrus wholesaler, processor and distributor that obtained Halal certification last winter, has been receiving numerous calls from Muslim countries such as Malaysia, Singapore and the UAE. Marumatsu Co,. Ltd. was the first company in Japan to obtain Halal certification for more than 10 citrus juices and citrus jellies. With such movements, consumers...